Moving up to a higher division. The top two teams in the Championship are automatically promoted to the Premier League. Third through sixth compete in the playoffs, with the final at Wembley. Getting promoted is worth hundreds of millions in TV money. The Championship playoff final is called the richest game in football for a reason.
"Play-off final at Wembley: one match worth over a hundred million pounds. Win and you are up; lose and it is another season in the Championship."