Industry

Agency

The entertainment company that manages a K-pop group. The Big 4 (HYBE, SM, JYP, YG) dominate the industry, and the lines blur fast: Pledis (SEVENTEEN) has been a HYBE subsidiary since 2020, and ADOR (NewJeans) was founded under HYBE in 2021. Genuinely independent mid-tier companies like Starship have produced major groups too. Your opinion on agencies is a personality trait in K-pop.

"The agency fumbled the comeback promotion again. We are in a parking lot. Free them."