Grand prize. The highest award at Korean music award shows like MAMA, MMA, and the Golden Disc Awards. There are usually 3-4 daesangs per ceremony: Album of the Year, Song of the Year, Artist of the Year. Winning one is a career-defining moment. Groups cry on stage. Fans cry at home.
"They won their first daesang and the leader's speech had everyone in tears. Including me. Especially me."