No pinfalls, no submissions. The only way to win is to beat your opponent so badly they can't answer the referee's ten-count. Think of a boxing knockdown count applied to wrestling. These matches always escalate — what starts with strikes ends with someone buried under a pile of announce tables and steel steps. The ten-count creates natural drama: will they get up at seven? At nine? The false get-ups at nine are wrestling's version of a horror movie villain who won't stay down.
"He's been down for eight seconds. He's reaching for the ropes. Nine. He's on one knee. He made it up at nine and a half. This match continues."