A ladder match where the prize is a briefcase containing a contract for a world title shot, redeemable at any time within the next year. The genius of MITB is the cash-in — the briefcase holder can ambush an exhausted champion after a brutal match and win the title in seconds. It's created some of the biggest moments in modern WWE (Seth Rollins at WrestleMania 31). Also its own premium live event since 2010.
"He's cashing in! The champion just went through hell for thirty minutes and now this guy is sprinting to the ring with the briefcase!"