When a wrestler gets a new gimmick, name, look, or persona. Usually happens after their current character has run its course or failed to connect. Sometimes it works brilliantly, Husky Harris becoming Bray Wyatt, Rocky Maivia becoming The Rock. Sometimes it makes things worse, remember when they turned Dustin Rhodes into Goldust? Actually, that one worked too. The point is: repackaging is a gamble.
"He's coming back with a repackage. New name, new gear, new finisher. Basically pretending the last two years didn't happen."