An ongoing rivalry between two wrestlers (or factions) that plays out over weeks or months. The best feuds have personal stakes, escalating intensity, and a satisfying blowoff match. Austin vs. McMahon. Rock vs. Triple H. Becky Lynch vs. Charlotte. A great feud makes both wrestlers bigger stars. A bad feud drags on until everyone stops caring and the booker finally moves on.
"This feud has been simmering for six months. Every time one of them picks up a microphone, the other one's name comes out."